KIM
BASKINGER
A COLLECTION OF
CREATIVE DIRECTION
ABOUT
I have a lot of job experience. Which is a polite way of saying I’ve had a lot of jobs. In high school, I sold sweaters at the mall. Folded and re-folded them, mostly. Watched people unfold every single one before buying none. Before that, I had a series of short-term, part-time telemarketing jobs. One selling windows. Another—meat. Over the phone. Interesting. There was another stint collecting donations for the Police Benevolence Association which mostly involved watching a man chain-smoke at a folding table while a few of me and my friends cold-called people from pages torn out of the phonebook. What’s a phonebook? In retrospect, it was either a scam or a performance art piece. Probably both. But again—interesting. At one point, I worked the door at an alley club in downtown Providence. Which sounds glamorous if you leave out the part about the alley and the part about Providence. After art school, I got a job as a graphic designer. I also sold shoes on the side—so I could afford shoes. That job was not particularly interesting. Then came the costumer’s studio, where I wore a Tyvek™ suit to work every day. It was interesting. Until it wasn’t. Fast forward a few years, I became an art director. And that’s where things shifted. I found myself surrounded by people who saw the world in a more interesting way—people who could spot the poetry in something falling apart. The humor in failure. The elegance in a bad haircut. The quiet genius of someone absolutely butchering a metaphor and still making their point. Twenty years in, I’ve realized: I’ve made a career—maybe even a life—out of collecting experiences. And it’s not about chasing the most exciting thing. It’s about noticing the strange little truths hiding in plain sight. That’s what keeps it curious. People. What they do. Why they do it. And all the little moments in between. Because the truth, when you really look at it—is always the most interesting part.
Currently: ECD; Crispin
EXPERIENCE
Categories: CPG, Food and Beverage, Beauty, Insurance, Finance, Telecom, Home Improvement, Retail, Corporate, Consumer Health and Wellness
Brands: AirWick, Amex, Avon, AT&T, Bose Campbell’s, Chilli’s, Citi, Comcast, Crest, CVS, D-Con, D’Agio, Dubai tourism, Durex, Edible, Finish, K-Y, Liberty Mutual, Lowe's, Panera, Pepsi, Resolve, Rusk, Samsung, Snickers, Subway, TD Bank, Travelocity, Twix, USAA, Verizon, Visa
Staff: Crispin, BBDO NY, Havas NY, Vayner NY, Saatchi NY, Digitas NY
Freelance: Mullen NY, Saatchi NY, MRM, McCann NY, Doner, Taylor, VaynerMedia, Digitas Health, MediaCom, Translation, FCB Health, Canvas United
SKILLSET
Art, Copy, Creative Strategy, Platform Campaigns, Branding, Broadcast, Short-form Video, Paid & Organic Social, Outdoor, Experiential, Social & Digital Activation
LEARNING
BFA; Rhode Island School of Design
Certified Professional Coach; iPEC
Energy Leadirship Index -- Master Practioner; iPEC
RECOGNITION
GRAND PRIX LION / Promo & Activation
GRAND PRIX LION / Direct
GRAND CLIO / Content & Contact
GRAND LIA / Integrated
BEST IN SHOW / Facebook
BEST IN SHOW / IAB Mixx
BEST SHORT-FORM FILM / Mashies
GOLD LION / Digitally Led Integrated
GOLD LION / Interactive
GOLD CLIO / Facebook Integrated
GOLD CLIO / Interactive & Social
GOLD CLIO / Facebook Integration
GOLD PENCIL / Brand Transformation
GOLD MIXX / Video Campaign
GOLD MIXX / B2B Campaign
GOLD MIXX / Brand Awareness
GOLD MIXX / Social Marketing
GOLD LIA / Integrated
GOLD NATIONAL ADDY / Integrated
SILVER LION / Other Interactive/Digital
SILVER LION / Titanium & Integrated
SILVER LION / Viral Marketing
SILVER LION / Best Use of Social
SILVER LION / Best Integrated Direct
SILVER CLIO / Integrated
SILVER CLIO / Interactive
SILVER MIXX / Brand Awareness
SILVER MIXX / Digital Integration
BRONZE LION / Cyber
BRONZE LION / PR
BRONZE / Facebook Studio
BRONZE CLIO / Social
BRONZE SPORTS CLIO / Integrated
BRONZE CLIO / PR
BRONZE PENCIL / Events & Installations
BRONZE MIXX / Cross-Media Integrated
BRONZE MIXX / Direct
BRONZE MIXX / Digital Integration
ONE SHOW MERIT / Interactive
ONE SHOW MERIT / Brand Transformation
EFFIES SILVER / Brand experience
EFFIES BRONZE / Financial Product & Service
EFFIES BRONZE / Good works
EFFIES BRONZE / Influencers bronze