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KIM
BASKINGER

A COLLECTION OF

CREATIVE DIRECTION

PHOTFLOWER2

TLDR;

I'm an Executive Creative Director currently working at Crispin, whose career has been shaped by curiosity and a deep appreciation for the odd, poetic truths found in the everyday.

ABOUT

I have a lot of job experience. Which is a polite way of saying I’ve had a lot of jobs.
In high school, I sold sweaters at the mall. Folded and re-folded them, mostly. Watched people unfold every single one before buying none. Before that, I had a series of short-term, part-time telemarketing jobs. One selling windows. Another—meat. Over the phone. Interesting. There was another stint collecting donations for the Police Benevolence Association which mostly involved watching a man chain-smoke at a folding table while a few of me and my friends cold-called people from pages torn out of the phonebook. What’s a phonebook? In retrospect, it was either a scam or a performance art piece. Probably both. But again—interesting. At one point, I worked the door at an alley club in downtown Providence. Which sounds glamorous if you leave out the part about the alley and the part about Providence. After art school, I got a job as a graphic designer. I also sold shoes on the side—so I could afford shoes. That job was not particularly interesting. Then came the costumer’s studio, where I wore a Tyvek™ suit to work every day. It was interesting. Until it wasn’t. Fast forward a few years, I became an art director. And that’s where things shifted. I found myself surrounded by people who saw the world in a more interesting way—people who could spot the poetry in something falling apart. The humor in failure. The elegance in a bad haircut. The quiet genius of someone absolutely butchering a metaphor and still making their point. Twenty years in, I’ve realized: I’ve made a career—maybe even a life—out of collecting experiences. And it’s not about chasing the most exciting thing. It’s about noticing the strange little truths hiding in plain sight. That’s what keeps it curious. People. What they do. Why they do it. And all the little moments in between. Because the truth, when you really look at it—is always the most interesting part.

 

Currently: ECD; Crispin

EXPERIENCE

Categories: CPG, Food and Beverage, Beauty, Insurance, Finance, Telecom, Home Improvement, Retail, Corporate, Consumer Health and Wellness

Brands: AirWick, Amex,
Avon,
AT&T, Bose
Campbell’s,
Chilli’s,
Citi,
Comcast, Crest,
CVS,
D-Con,
D’Agio, Dubai tourism, 
Durex,
Edible,
Finish, K-Y,
Liberty Mutual, Lowe's,
Panera,
Pepsi, Resolve, Rusk,
Samsung, Snickers,
Subway, TD Bank,
Travelocity,
Twix, USAA, Verizon, Visa

Staff: Crispin, BBDO NY, Havas NY, Vayner NY, Saatchi NY, Digitas NY

Freelance: Mullen NY, Saatchi NY, MRM, McCann NY, Doner, Taylor, VaynerMedia, Digitas Health, MediaCom, Translation, FCB Health, Canvas United

SKILLSET

Art, Copy, Creative Strategy, Platform Campaigns, Branding, Broadcast, Short-form Video, Paid & Organic Social, Outdoor, Experiential, Social & Digital Activation

LEARNING

BFA; Rhode Island School of Design
Certified Professional Coach; iPEC
Energy Leadirship Index -- Master Practioner; iPEC

RECOGNITION

GRAND PRIX LION / Promo & Activation
GRAND PRIX LION / Direct
GRAND CLIO / Content & Contact
GRAND LIA / Integrated
BEST IN SHOW / Facebook
BEST IN SHOW / IAB Mixx
BEST SHORT-FORM FILM / Mashies
GOLD LION / Digitally Led Integrated  
GOLD LION / Interactive 
GOLD CLIO / Facebook Integrated 
GOLD CLIO / Interactive & Social 
GOLD CLIO / Facebook Integration 
GOLD PENCIL / Brand Transformation 
GOLD MIXX / Video Campaign 
GOLD MIXX  / B2B Campaign 
GOLD MIXX / Brand Awareness  
GOLD MIXX / Social Marketing
GOLD LIA / Integrated  
GOLD NATIONAL ADDY / Integrated
SILVER LION / Other Interactive/Digital
SILVER LION / Titanium & Integrated  
SILVER LION / Viral Marketing 
SILVER LION / Best Use of Social  
SILVER LION / Best Integrated Direct 
SILVER CLIO / Integrated  
SILVER CLIO / Interactive  
SILVER MIXX / Brand Awareness 
SILVER MIXX / Digital Integration 
BRONZE LION / Cyber 
BRONZE LION / PR
BRONZE / Facebook Studio
BRONZE CLIO / Social 
BRONZE SPORTS CLIO / Integrated
BRONZE CLIO / PR
BRONZE PENCIL / Events & Installations
BRONZE MIXX / Cross-Media Integrated 
BRONZE MIXX / Direct 
BRONZE MIXX / Digital Integration 
ONE SHOW MERIT / Interactive 
ONE SHOW MERIT / Brand Transformation 
EFFIES SILVER / Brand experience
EFFIES BRONZE / Financial Product & Service
EFFIES BRONZE / Good works
EFFIES BRONZE / Influencers bronze