REALITY
CHECKUP
PLATFORM CAMPAIGN, BROADCAST, SOCIAL, DIGITAL
CLIENT
Crest
Your oral care routine might need a reality check.
AGENCY
Saatchi NY
A lot of people have misconceptions about oral care and the state of their oral health. Most of what they learned, they learned as a kid. To break through to consumers in a cluttered category where most products seem the same, we needed to highlight the superior performance of Crest.
Within weeks of launching the campaign, the brand saw record increases in paste sales across Walmart and Amazon, signaling a shift in consumer attitudes and purchase intent and indicating strong potential to regain market share by year’s end.
ROLE:
SVP, Executive Creative Director
TEAM:
Kim Davies, Creative Director
Tom Weingard, Creative Director
Christian Erice, Designer
©2026