GET WHAT
YOU WANT
PLATFORM CAMPAIGN, CONTENT, SOCIAL, DIGITAL
CLIENT
K-Y
Women have found their voice, everywhere but the bedroom.
AGENCY
Havas NY
Now more than ever, women are speaking up about what they want, but pleasure remains a notable exception. More than 69% of American women put their partner’s pleasure before their own, navigating shame, expectations and persistent stigmas around owning their desires.
For K-Y’s Get What You Want campaign, we set out to help change that. The campaign extended across paid and social, including The Pleasure Is Mine, a three-part docuseries that opens an intimate, often difficult conversation about women’s complex relationships with sexuality, pleasure and the freedom to ask for what they want.
ROLE:
Executive Creative Director
TEAM:
Pam Kim, ECD
Leah Douglas, Sr. Copywriter
Matt Zimmerman, Sr. Art Director
Our boradcast work brought the idea to life by showing women speaking their desires into existence and manifesting the pleasure they want, with K-Y there to help make it happen.
©2026