SMALL BUSINESS
SATURDAY
PLATFORM CAMPAIGN, SOCIAL, DIGITAL
CLIENT
American Express
Small businesses often hold the biggest place in our communities.
AGENCY
Digitas
To help small businesses get the love that they deserve, American Express launched Small Business Saturday in Nov 2010. Strategically nested between Black Friday and Cyber Monday, we gave these businesses the big box firepower they needed to get the love they deserve and succeed during the holiday season. With first-of-their-kind social and digital tools and a platform for consumers to boast about the shops they love most, the effort has gained continual momentum with small business owners, local communities and government officials. In the first year alone, over 100 million Americans shopped small, cementing its place as an official part of the holiday shopping season.
ROLE:
Sr. Art Director
TEAM:
Atit Shah, GCD
Jesse Suchmann, ACD
Kimb Samskin, Sr. Copywriter
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