MICE LOVE IT
TO DEATH
BROADCAST, DIGITAL
CLIENT
d-Con
When desire outweighs danger, nothing gets in the way.
AGENCY
Havas NY
New d-CON was so irresistible, mice would risk everything to get to it. So we turned an ordinary kitchen into an over-the-top obstacle course inspired by American Ninja Warrior, dramatizing just how far they’d go for a single bite and proving that d-CON doesn’t just work. It’s to die for.
ROLE:
Executive Creative Director
TEAM:
Diana Castillo, Sr. Copywriter
Laya Khayami, Sr. Art Director
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