LET US
SURPRISE YOU
BRANDING, PLATFORM CAMPAIGN, BROADCAST,
SOCIAL, DIGITAL
CLIENT
DSW
One of the greatest joys of shopping is finding the thing you didn’t even know you wanted.
AGENCY
Crispin
While most millennials have embraced online shopping, nearly two-thirds of Gen Z still crave the energy of the in-store experience.
We evolved the beloved, yet overlooked, DSW brand for a new generation by reclaiming the visceral joy of discovery.
The store became a playground for exploration, where every aisle invites curiosity and unexpected finds become a form of self-expression. A refreshed visual identity and dynamic in-store experience transformed shopping from a transaction into a joyful journey of surprise, discovery, and personal style.
The impact was immediate. The brand’s momentum helped drive a 31.3% increase in share price, renewing shareholder confidence, while the CTV launch delivered a 10x ROAS in just two weeks.
ROLE:
Head of Creative, Crispin
TEAM:
Steven Denekas, CCO
Juju Rodriguez, Head of Design
Ben Majoy, ECD
Anthony Williams, CD
Michelle Cochron, Copywriter
Callie Hubert, Art Director
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