VERY IMPORTANT
POOPERS
CAMPAIGN, OLV, SOCIAL, DIGITAL
CLIENT
AirWick
Going #2 shouldn't feel second rate.
AGENCY
Havas NY
A lot of brands want to create a movement. Air Wick just wants to elevate the importance of yours, renaming their pre-poop spray as VIP. To match the prestige of this new name and really make it stick, we created the "Very Important Poopers" campaign. Featuring above-average poopers who trap odors in the bowl where they belong.
ROLE:
Executive Creative Director
TEAM:
Pam Kim, ECD
Brian Weisenthal, CD
Sasha Piltz, CD
Gordon Grout, ACD
Brad Kranjek, ACD
And to further boost consumers’ bowl time, we created the Very Important Podcast “The Podcast That Doesn’t Stink” featuring interviews with experts about how not to stink at stuff.
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